J.D. Power has released the results of 2012’s Alberta Single-Family New Home Builder Customer Satisfaction Study(SM) and three builders have been recognized as J.D. Power Builders of Excellence for providing outstanding service and high customer satisfaction.
The study measures new-home buyer satisfaction throughout the new-home purchase and early-ownership experiences among builders in Alberta, and is conducted in association with the Professional Home Builders Institute of Alberta. Customer satisfaction is measured across eight factors:
- builder’s service/warranty staff;
- builder’s sales process/staff;
- home readiness;
- construction site/team;
- physical design elements; and
- design centre/decor centre.
From the JD Power website:
To achieve this distinction, a homebuilder must perform within the top 20 percent of customer satisfaction scores, which are based on benchmarks established in J.D. Power and Associates’ customer satisfaction research.
“Top performing builders typically deliver homes both on schedule and without any outstanding construction issues,” said Dale Haines, senior director of the real estate and construction practice at J.D. Power and Associates.
According to Haines, many builders will request their buyers attend a ‘pre-drywall orientation’ or a ‘frame walk’. This is the builder’s opportunity to confirm with the buyer the construction options and materials selections they’ve made. However, it is also a home buyer’s best opportunity to understand the construction quality of their home. This extra step drives higher customer satisfaction by highlighting signs of quality construction and offering transparency.
“The Professional Home Builders Institute is proud to be able to offer customer satisfaction surveying to all Alberta new-home builders,” says Angela Tripathy, Chief Corporate Officer. “Congratulations to the 2012 Builder of Excellence. Customer satisfaction will set you apart in this industry!”
I’ll have the full rankings posted when they are available.
Mike Fotiou is an Associate Broker with First Place Realty and is registered as a Certified Condominium Specialist and Commissioner for Oaths in the Province of Alberta. Whenever you’re ready to buy or sell real estate, please call 403-554-2284 or email at: email@example.com